:root{
  --bg:#F6F3EE; --paper:#FBF9F5; --ink:#191714; --muted:#6B655C; --line:#E4DED4;
  --accent:#A4583A; --accent-ink:#fff; --olive:#3F4A33; --gold:#E0A526;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
html,body{overflow-x:clip}
body{background:var(--bg);color:var(--ink);font:400 17px/1.65 Inter,system-ui,sans-serif;-webkit-font-smoothing:antialiased}
a{color:inherit}
img{display:block;max-width:100%}
.wrap{max-width:1160px;margin:0 auto;padding:0 24px}
.serif{font-family:"Instrument Serif",Georgia,serif;font-weight:400;letter-spacing:-.01em}
em.serif{font-style:italic}

/* nav */
header{position:sticky;top:0;z-index:50;background:color-mix(in srgb,var(--bg) 88%,transparent);backdrop-filter:blur(12px);border-bottom:1px solid transparent;transition:border-color .2s}
header.scrolled{border-color:var(--line)}
.nav{height:76px;display:flex;align-items:center;justify-content:space-between;gap:20px}
.logo{font-family:"Instrument Serif",Georgia,serif;font-size:28px;text-decoration:none;letter-spacing:-.01em}
.logo span{color:var(--accent)}
.menu{display:flex;gap:30px;font-size:15px}
.menu a{text-decoration:none;color:var(--muted)}
.menu a:hover{color:var(--ink)}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;background:var(--ink);color:var(--bg);text-decoration:none;font-weight:500;font-size:15px;padding:14px 24px;border-radius:999px;border:0;cursor:pointer;transition:transform .15s ease,background .15s ease}
.btn:hover{transform:translateY(-1px);background:#000}
.btn.accent{background:var(--accent);color:var(--accent-ink)}
.btn.accent:hover{background:#8F4A2F}
.btn.line{background:transparent;color:var(--ink);border:1px solid #CFC7BA}
.btn.line:hover{background:var(--paper)}

/* hero */
.hero{padding:88px 0 72px}
.hero .grid{display:grid;grid-template-columns:1.15fr 1fr;gap:60px;align-items:center}
.kicker{display:inline-flex;align-items:center;gap:10px;font-size:13px;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);margin-bottom:24px}
.kicker:before{content:"";width:28px;height:1px;background:var(--muted)}
h1{font-family:"Instrument Serif",Georgia,serif;font-weight:400;font-size:clamp(48px,7vw,92px);line-height:.98;letter-spacing:-.02em}
h1 em{color:var(--accent)}
.lead{font-size:20px;color:var(--muted);margin:26px 0 36px;max-width:560px}
.ctas{display:flex;gap:12px;flex-wrap:wrap}
.small{font-size:14px;color:var(--muted);margin-top:18px}

/* phones (before / after) */
.phones{display:flex;gap:22px;justify-content:center;align-items:flex-end}
.phone{width:230px;border-radius:34px;background:#111;padding:10px;box-shadow:0 40px 80px -40px rgba(25,23,20,.55)}
.phone .screen{border-radius:26px;overflow:hidden;height:440px;background:#fff;position:relative}
.phone.before{transform:translateY(24px) rotate(-3deg);opacity:.92}
.phone.before+.label{margin-top:40px}
.phone.after{transform:rotate(2deg)}
.label{text-align:center;font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin-top:16px}
.old{font-family:"Times New Roman",serif;color:#222;padding:10px;font-size:9px;line-height:1.3;width:390px;transform-origin:0 0;transform:scale(.58)}
.old .bar{background:#1d3f8f;color:#fff;padding:8px;font-size:15px;font-weight:bold}
.old .nav2{color:#1a0dab;text-decoration:underline;margin:6px 0;font-size:11px}
.old .imgx{height:120px;background:repeating-linear-gradient(45deg,#ddd 0 8px,#eee 8px 16px);margin:6px 0}
.old p{margin:4px 0}
.new{height:100%;background:#F5F1EA;display:flex;flex-direction:column}
.new .top{display:flex;justify-content:space-between;padding:14px 14px 0;font:600 11px Inter;color:#1E1B18}
.new .pic{margin:12px;border-radius:16px;flex:1;background:linear-gradient(170deg,#C9B49A,#7A5B44 70%,#3B2B20);position:relative;overflow:hidden}
.new .pic:after{content:"";position:absolute;inset:40% 10% 18% 10%;border-radius:8px;background:linear-gradient(#EFE6D8,#D8C7AF);opacity:.55}
.new h4{font-family:"Instrument Serif",Georgia,serif;font-weight:400;font-size:24px;line-height:1.02;padding:0 14px;color:#1E1B18}
.new .stars{padding:6px 14px;font-size:10px;color:#6B655C}
.new .stars b{color:var(--gold)}
.new .cta{margin:8px 14px 14px;background:#9A5B3C;color:#fff;border-radius:999px;text-align:center;font:600 11px Inter;padding:10px}

/* sections */
section{padding:104px 0}
.eyebrow{font-size:13px;letter-spacing:.12em;text-transform:uppercase;color:var(--accent);font-weight:600;margin-bottom:16px}
h2{font-family:"Instrument Serif",Georgia,serif;font-weight:400;font-size:clamp(36px,4.6vw,60px);line-height:1.04;letter-spacing:-.015em;max-width:780px}
.intro{font-size:19px;color:var(--muted);max-width:640px;margin-top:18px}
.three{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:52px}
.card{background:var(--paper);border:1px solid var(--line);border-radius:20px;padding:32px}
.card h3{font-size:19px;font-weight:600;margin-bottom:10px}
.card p{color:var(--muted);font-size:16px}
.card .num{font-family:"Instrument Serif",Georgia,serif;font-size:44px;color:var(--accent);line-height:1;margin-bottom:18px}
.dark{background:var(--ink);color:var(--bg)}
.dark .intro,.dark .card p{color:#B5AEA3}
.dark .card{background:#22201C;border-color:#34302A}
.compare{margin-top:48px;border:1px solid var(--line);border-radius:20px;overflow:hidden;background:var(--paper)}
.compare .r{display:grid;grid-template-columns:1fr 1fr}
.compare .r div{padding:20px 26px;border-top:1px solid var(--line)}
.compare .r div+div{border-left:1px solid var(--line)}
.compare .r:first-child div{border-top:0;font-size:13px;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.compare .r div:first-child{color:var(--muted)}
.compare .r div:last-child{font-weight:500}
.steps{display:grid;grid-template-columns:repeat(5,1fr);gap:18px;margin-top:52px;counter-reset:s}
.step{border-top:1px solid #3A362F;padding-top:22px}
.step:before{counter-increment:s;content:counter(s);font-family:"Instrument Serif",Georgia,serif;font-size:46px;color:#E39A78;display:block;line-height:1;margin-bottom:14px}
.step h3{font-size:17px;font-weight:600;margin-bottom:8px}
.step p{font-size:15px;color:#B5AEA3}
.prices{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:52px;align-items:stretch}
.price{background:var(--paper);border:1px solid var(--line);border-radius:22px;padding:34px;display:flex;flex-direction:column}
.price.feat{background:var(--ink);color:var(--bg);border-color:var(--ink);position:relative}
.price.feat .muted,.price.feat li{color:#C9C2B6}
.badge{position:absolute;top:-12px;left:34px;background:var(--accent);color:#fff;font-size:12px;font-weight:600;padding:5px 12px;border-radius:999px}
.price h3{font-size:18px;font-weight:600}
.amount{font-family:"Instrument Serif",Georgia,serif;font-size:56px;line-height:1.1;margin:14px 0 4px}
.price ul{list-style:none;margin:22px 0 28px;display:grid;gap:10px;font-size:15px;color:var(--muted);flex:1}
.price li:before{content:"✓";color:var(--accent);margin-right:10px;font-weight:700}
.muted{color:var(--muted)}
.care{margin-top:20px;background:var(--paper);border:1px dashed #CFC7BA;border-radius:18px;padding:22px 28px;display:flex;justify-content:space-between;gap:20px;align-items:center;flex-wrap:wrap}
.faq{margin-top:44px;border-top:1px solid var(--line)}
details{border-bottom:1px solid var(--line);padding:24px 0}
summary{cursor:pointer;font-size:19px;font-weight:500;list-style:none;display:flex;justify-content:space-between;gap:20px}
summary:after{content:"+";font-size:26px;line-height:1;color:var(--accent)}
details[open] summary:after{content:"–"}
details p{color:var(--muted);margin-top:12px;max-width:760px}
.final{text-align:center;padding:120px 0}
.final h2{margin:0 auto}
.final .ctas{justify-content:center;margin-top:36px}
footer{border-top:1px solid var(--line);padding:44px 0;font-size:14px;color:var(--muted)}
footer .row{display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap}
footer a{text-decoration:none}
.checklist{list-style:none;display:grid;gap:14px;margin-top:28px}
.checklist li{background:var(--paper);border:1px solid var(--line);border-radius:16px;padding:20px 22px;display:grid;grid-template-columns:auto 1fr auto;gap:16px;align-items:center}
.checklist .n{width:36px;height:36px;border-radius:50%;background:var(--ink);color:var(--bg);display:grid;place-items:center;font-weight:600}
.checklist b{display:block}
.checklist span{color:var(--muted);font-size:15px}
.js .reveal{opacity:0;transform:translateY(18px);transition:opacity .7s ease,transform .7s ease}
.js .reveal.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){.reveal{opacity:1;transform:none;transition:none}}
@media (max-width:900px){
  .menu{display:none}
  .hero{padding:48px 0}
  .hero .grid{grid-template-columns:1fr;gap:48px}
  .phone{width:170px}.phone .screen{height:330px}
  .old{transform:scale(.43)}
  .three,.prices{grid-template-columns:1fr}
  .steps{grid-template-columns:1fr 1fr}
  section{padding:72px 0}
  .compare .r div{padding:16px}
  .checklist li{grid-template-columns:auto 1fr}
  .checklist li .btn{grid-column:1/-1}
}

/* ---------- v2: hero with real work ---------- */
.hero2{padding:72px 0 40px;overflow:hidden}
.h2grid{display:grid;grid-template-columns:1fr 1.05fr;gap:40px;align-items:center}
.assure{list-style:none;display:flex;flex-wrap:wrap;gap:8px 22px;margin-top:28px;font-size:14px;color:var(--muted)}
.assure li:before{content:"✓";color:var(--accent);font-weight:700;margin-right:8px}
.stage{position:relative;height:560px}
.browser{position:absolute;border-radius:14px;overflow:hidden;background:#fff;box-shadow:0 50px 100px -40px rgba(25,23,20,.55),0 0 0 1px rgba(25,23,20,.08)}
.browser .bar{height:30px;background:#EFEBE4;display:flex;align-items:center;gap:6px;padding:0 12px}
.browser .bar i{width:9px;height:9px;border-radius:50%;background:#D5CEC3}
.browser .bar span{margin-left:12px;font-size:11px;color:#8A8378;background:#fff;border-radius:6px;padding:3px 12px}
.browser img{width:100%;display:block}
.b1{width:86%;right:0;top:0;transform:rotate(1.5deg)}
.b2{width:70%;left:0;top:200px;transform:rotate(-2.5deg)}
.phone3{position:absolute;right:4%;bottom:-20px;width:170px;border-radius:30px;background:#111;padding:8px;box-shadow:0 40px 80px -30px rgba(25,23,20,.6);transform:rotate(4deg)}
.phone3 img{border-radius:23px;display:block;width:100%}
.stage .browser,.stage .phone3{animation:floatin 1s cubic-bezier(.2,.7,.2,1) both}
.stage .b2{animation-delay:.12s}.stage .phone3{animation-delay:.24s}
@keyframes floatin{from{opacity:0;translate:0 30px}to{opacity:1;translate:0 0}}

.marquee{border-top:1px solid var(--line);border-bottom:1px solid var(--line);overflow:hidden;padding:22px 0;margin-top:40px;background:var(--paper)}
.track{display:flex;gap:56px;width:max-content;animation:mq 38s linear infinite}
.track span{font-family:"Instrument Serif",Georgia,serif;font-size:30px;white-space:nowrap;color:var(--muted)}
.track span:before{content:"✦";color:var(--accent);font-size:16px;margin-right:56px;vertical-align:middle}
@keyframes mq{to{transform:translateX(-50%)}}

.head2{display:flex;justify-content:space-between;align-items:end;gap:40px;margin-bottom:56px}
.works{display:grid;grid-template-columns:repeat(2,1fr);gap:28px}
.work{text-decoration:none;display:block;background:var(--paper);border:1px solid var(--line);border-radius:24px;overflow:hidden;transition:transform .35s ease,box-shadow .35s ease}
.work:hover{transform:translateY(-6px);box-shadow:0 40px 80px -40px rgba(25,23,20,.45)}
.work .shot{position:relative;aspect-ratio:16/11;overflow:hidden;background:var(--wbg,#ddd)}
.work .shot img{width:100%;height:100%;object-fit:cover;object-position:top;transition:transform 1.2s ease}
.work:hover .shot img{transform:scale(1.03)}
.work .mini{position:absolute;right:20px;bottom:-30px;width:110px;border-radius:18px;border:5px solid #111;overflow:hidden;box-shadow:0 20px 40px -10px rgba(0,0,0,.5);transition:bottom .4s ease}
.work:hover .mini{bottom:20px}
.work .mini img{display:block;width:100%}
.work .info{padding:24px 26px 26px;display:flex;justify-content:space-between;gap:20px;align-items:end}
.work h3{font-family:"Instrument Serif",Georgia,serif;font-weight:400;font-size:32px;line-height:1.05}
.work .tags{display:flex;gap:8px;flex-wrap:wrap;margin-top:10px}
.work .tags span{font-size:12px;border:1px solid var(--line);border-radius:999px;padding:4px 10px;color:var(--muted)}
.work .go{white-space:nowrap;font-size:14px;font-weight:600;color:var(--accent)}

.feats{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:#34302A;border:1px solid #34302A;border-radius:20px;overflow:hidden;margin-top:52px}
.feats div{background:var(--ink);padding:30px 26px}
.feats b{display:block;font-size:17px;margin-bottom:8px}
.feats b:before{content:"";display:block;width:28px;height:2px;background:#E39A78;margin-bottom:18px}
.feats p{color:#B5AEA3;font-size:15px}
.steps.light .step{border-top-color:var(--line)}
.steps.light .step:before{color:var(--accent)}
.steps.light .step p{color:var(--muted)}

.founding{background:var(--accent);color:#fff;border-radius:28px;padding:64px;display:grid;grid-template-columns:1.3fr 1fr;gap:50px;align-items:center}
.founding h2{color:#fff}
.founding p{color:rgba(255,255,255,.85);font-size:18px;margin-top:16px}
.founding ul{list-style:none;display:grid;gap:12px;font-size:16px}
.founding li:before{content:"✓";margin-right:10px;font-weight:700}
.founding .btn{background:#fff;color:var(--ink);margin-top:26px}
.spots{display:flex;gap:8px;margin-top:22px}
.spots i{width:34px;height:8px;border-radius:999px;background:rgba(255,255,255,.35)}
.spots i.on{background:#fff}

.tgrid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:44px}
.tcard{background:var(--paper);border:1px solid var(--line);border-radius:20px;padding:30px;display:flex;flex-direction:column;gap:18px}
.tcard .s{color:var(--gold);letter-spacing:3px}
.tcard q{font-family:"Instrument Serif",Georgia,serif;font-size:23px;line-height:1.35;quotes:none;flex:1}
.tcard small{color:var(--muted)}

.contact{display:grid;grid-template-columns:1.1fr 1fr;gap:28px;margin-top:48px;align-items:start}
.calbox{background:var(--paper);border:1px solid var(--line);border-radius:22px;overflow:hidden;min-height:620px}
#cal-inline{width:100%;height:640px;overflow:auto}
.formbox{background:var(--ink);color:var(--bg);border-radius:22px;padding:36px}
.formbox h3{font-family:"Instrument Serif",Georgia,serif;font-weight:400;font-size:34px;line-height:1.1}
.formbox p.s{color:#B5AEA3;margin:8px 0 22px;font-size:15px}
.formbox form{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.formbox label{display:grid;gap:6px;font-size:13px;color:#C9C2B6}
.formbox input,.formbox select,.formbox textarea{font:inherit;font-size:15px;padding:13px 14px;border-radius:12px;border:1px solid #3A362F;background:#22201C;color:var(--bg)}
.formbox input:focus,.formbox select:focus,.formbox textarea:focus{outline:2px solid #E39A78;border-color:transparent}
.formbox .full{grid-column:1/-1}
.formbox .btn{background:var(--accent);color:#fff}
.formbox .msg{grid-column:1/-1;font-size:14px;border-radius:12px;padding:14px;display:none}
.formbox .msg.ok{display:block;background:#2C3A28;color:#CFE8C4}
.formbox .msg.err{display:block;background:#4A2620;color:#F5C9BD}
.hp{position:absolute;left:-9999px}

@media (max-width:900px){
  .h2grid{grid-template-columns:1fr}
  .stage{height:380px;margin-top:20px}
  .b2{top:130px}
  .phone3{width:120px}
  .head2{flex-direction:column;align-items:start}
  .works,.contact,.founding,.tgrid{grid-template-columns:1fr}
  .feats{grid-template-columns:1fr 1fr}
  .founding{padding:36px 24px}
  .formbox form{grid-template-columns:1fr}
  .track span{font-size:22px}
}

/* ---------- v3: offer-first funnel ---------- */
.offer{background:var(--paper);border:1px solid var(--line);border-radius:30px;padding:56px;box-shadow:0 40px 90px -60px rgba(25,23,20,.45)}
.offer-head h2{max-width:900px}
.offer-grid{display:grid;grid-template-columns:1.15fr 1fr;gap:28px;margin-top:40px;align-items:start}
.stack{background:var(--bg);border:1px solid var(--line);border-radius:22px;padding:30px}
.stack-title{font-size:13px;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);font-weight:600;margin-bottom:8px}
.stack ol{list-style:none;counter-reset:k}
.stack li{counter-increment:k;display:grid;grid-template-columns:38px 1fr;gap:4px 14px;padding:18px 0;border-bottom:1px dashed var(--line)}
.stack li:before{content:counter(k);grid-row:span 2;width:34px;height:34px;border-radius:50%;background:var(--ink);color:var(--bg);display:grid;place-items:center;font-weight:600;font-size:15px}
.stack li b{font-size:17px}
.stack li span{color:var(--muted);font-size:15px}
.total{display:flex;justify-content:space-between;align-items:center;padding-top:20px}
.total span{color:var(--muted)}
.total b{font-family:"Instrument Serif",Georgia,serif;font-size:54px;font-weight:400;line-height:1;color:var(--accent)}
.promises{display:grid;gap:14px}
.promise{border:1px solid var(--line);border-radius:18px;padding:22px 24px;background:var(--bg)}
.promise .pk{font-weight:600;margin-bottom:6px}
.promise p{color:var(--muted);font-size:15px}
.promise.guarantee{background:var(--ink);border-color:var(--ink)}
.promise.guarantee .pk{color:#E39A78}
.promise.guarantee p{color:#C9C2B6}
.cap{display:flex;gap:10px;align-items:center;font-size:14px;color:var(--muted);padding:4px 4px}
.cap .dot{width:9px;height:9px;border-radius:50%;background:#3E9B5C;box-shadow:0 0 0 4px rgba(62,155,92,.18);flex:none}
.btn.full{width:100%}
.engine{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:52px}
.eng{background:#22201C;border:1px solid #34302A;border-radius:22px;padding:32px;display:flex;flex-direction:column}
.eng .en{font-family:"Instrument Serif",Georgia,serif;font-size:48px;color:#E39A78;line-height:1;margin-bottom:18px}
.eng h3{font-size:22px;margin-bottom:10px}
.eng p{color:#B5AEA3;font-size:15px;flex:1}
.eng .ex{margin-top:22px;padding:14px 16px;border-radius:12px;background:#2C2925;font-size:14px;color:#C9C2B6}
.eng .ex b{color:var(--bg);font-weight:500}
.stakes{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:44px}
.st{border-radius:22px;padding:32px;border:1px solid var(--line)}
.st b{font-size:13px;letter-spacing:.12em;text-transform:uppercase}
.st ul{list-style:none;display:grid;gap:12px;margin-top:18px}
.st.bad{background:var(--paper)}.st.bad b{color:var(--muted)}
.st.bad li:before{content:"✕";color:#B0453A;margin-right:10px;font-weight:700}
.st.good{background:var(--ink);color:var(--bg);border-color:var(--ink)}.st.good b{color:#E39A78}
.st.good li:before{content:"✓";color:#7FC48F;margin-right:10px;font-weight:700}
.plan{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:44px}
.pl{border-top:2px solid var(--ink);padding-top:22px}
.pn{font-family:"Instrument Serif",Georgia,serif;font-size:56px;color:var(--accent);line-height:1;margin-bottom:12px}
.pl h3{font-size:20px;margin-bottom:8px}
.pl p{color:var(--muted)}
@media (max-width:900px){
  .offer{padding:28px 20px;border-radius:24px}
  .offer-grid,.engine,.stakes,.plan{grid-template-columns:1fr}
  .stack{padding:22px 18px}
  .total b{font-size:44px}
}